Week3 : Studying Smart in "PESTEL ANALYSIS"

"STUDYING SMART" is a phrase often used by students, parents and teachers to mean "studying in intelligent"

Macro environment is the major external and uncontrollable factors that influence  an organization's decision making and affect its performance and strategies. PESTEL ANALYSIS will be a good and effective tool to identify the key factors in the macro environment.

Dr Ummi asked us.what do you know about PESTEL ANALYSIS??

The common answer from their beloved student “WE NOT LEARNED YET” Sentence to save our LIFE...huhuhu

PESTEL ANALYSIS is the combination between this 6 items.

There are 3 PURPOSE of doing PESTEL analysis :

• Identify current external factor
• To exploit the changes
• Identify the external factor that may change in future.

We also learned and analyze 5 competitive forces that shape every industry, and helps determine and identifies an industry’s weaknesses and strengths.

  Currently PORTER’S MODEL can be applied to any field of the economy to search for profitability and attractiveness.

Bye~~till we meet again.
aSSAlamualaikum........