بسم الله الرحمن الرحيم
Sometimes a company’s best strategic option is to seize the initiative, go on the attack, and the launch a strategic offensive to improve its market position. While the company choosing the best offensive initiative that exploit competitor weaknesses to give a better chance of succeeding than do those that challenge competitor strength, especially if the weaknesses represent important vulnerabilities and weak rivals can be caught by surprise with no ready defense. The best offensives which is use a company’s most powerful capabilities and resources to attack competitor or rivals in the areas where they are weakest. There are a few principle offensive strategy options include the following:
- Better product at a lower price.
- Persuing continuos product innovation to increase market sales from other innovative rival.
- Competitors my being first to market with the next-generation.
- Strength a preemative strive to get a good position.
- Improving on good ideas of other companies
- Using hit and run.
When a new set up company involved in the business field they using a blue-ocean strategy which is offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand. A few of business member said that the first mover will get the advantages and sometime give disadvantages depend on their opinion.
“competing in the marketplace is like war, you have
injuries and casualities, and the best strategy wins”.quoted : John collins-NHL executive
Principle offen
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